NEWS: Mellors Reay hires account director to the post of planner

A severe shortage of middle-ranking planners has led Mellors Reay and Partners to invite an account director from another agency to switch roles and join its planning department.

A severe shortage of middle-ranking planners has led Mellors Reay and

Partners to invite an account director from another agency to switch

roles and join its planning department.



Angela Leaney, 27, has been hired from GGT, where she handled the

Cadbury’s and KP businesses, to become a planner on the Manor Bakeries

account. Her brief includes the pounds 5 million Mr Kipling business

that Mellors Reay won in November, as well as British Rail Inter-

national.



Her appointment follows a fruitless four-month search by the agency,

which looked at around 25 candidates to fill the vacant slot. Justin

Kent, the Mellors Reay planning director, admitted: ‘Had I found a

planner with Angela’s talent, and for the right money, I would have

hired them.’



Planning directors have become increasingly concerned at the dearth of

planners with three or four years’ experience - a legacy of the

recession when shops slashed their recruitment programmes.



At the same time, the growing importance of planning within US agencies

has caused young British planners to succumb to the lure of a fat US

salary. The problem is being exacerbated by experienced women planners

choosing the flexibility of freelancing when they return to work after

having children.



‘I just contacted Angela to ask if she was interested in a change of

direction,’ Kent said. ‘Although she’d been challenged at GGT, she felt

that working in planning would offer her a more challenging career

development.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).