Neal Mernock has quit the Leeds agency he helped found to return to the
He has joined KP Foods, the United Biscuits subsidiary, as marketing
controller on the company’s nuts business, four years after leading an
exit of executives from Poulter Communications to form Hacker Mernock
‘The job gives me the career challenge I couldn’t get at Hacker
Mernock,’ he said. ‘The agency is doing well but I couldn’t see myself
staying there for another ten years.’
Mernock began his career at Lever Brothers before switching to agencies
in the early 80s. In February 1992, as managing director of Poulters, he
rocked the agency by resigning along with David Hemingway, the creative
director, and Tony Hacker, the media director, to set up a rival shop.
Expectations were high that the breakaway would pull the pounds 3
million Fox’s Biscuits account out with it but Poulters hung on to it in
a four-way pitch. Since then, the agency has won business from Eden Vale
as well as confectionery assignments from Cravens of York and Hariboy.
Mernock is drawing up a long-term marketing plan for KP nuts, whose
account is split between GGT, which produces creative work, and Leo
Burnett, which handles media planning and buying.
‘The market is poised for growth,’ he said, ‘and there may be related
areas that we ought to be looking at.’