NEWS: MGM adds to media work for Johnsons with shampoo task

Manning Gottlieb Media has picked up the pounds 2 million media account for Johnson and Johnson’s new anti-dandruff shampoo, Nizoral, and become the centralised media agency for J&J’s new joint venture with Merck, Sharp and Dohm - Johnson and Johnson MSD Consumer Pharmaceuticals.

Manning Gottlieb Media has picked up the pounds 2 million media account

for Johnson and Johnson’s new anti-dandruff shampoo, Nizoral, and become

the centralised media agency for J&J’s new joint venture with Merck,

Sharp and Dohm - Johnson and Johnson MSD Consumer Pharmaceuticals.



MGM is believed to have pitched against Austin West Media for the

Nizoral account. Austin West was the incumbent on MSD’s Janssen Cilag

business, which merged with J&J’s Centra Healthcare to form the new

company earlier this year.



MGM, which has handled the Centra Healthcare media since early 1994, is

now responsible for the former Janssen Cilag brands, Daktarin and Ovex,

which were at Austin West. The business is worth around pounds 6

million.



Nick Manning, a partner at MGM, said: ‘It’s always very satisfying to

win new work from an existing client. It testifies to the strength of

the relationship we have built up over the past two years.’



The launch campaign for Nizoral, which the client has kept under wraps,

broke nationally on satellite TV on Monday. The satellite activity is

being upweighted in London on ITV and Channel 4, while a national

newspaper push begins next week.



The TV ad, which shows a man applying the shampoo to his head in the

shape of a red cross, bills the product as ‘first aid for dandruff’. It

was written by David Woods and art directed by Peter Harle. The ad was

directed by Adam Johnson through Rawi McCartney Cole.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).