NEWS: MGM strikes a deal with Indexfinger for all of its new media

Manning Gottlieb Media is poised to appoint the interactive communications company, Indexfinger, to handle its entire new-media portfolio.

Manning Gottlieb Media is poised to appoint the interactive

communications company, Indexfinger, to handle its entire new-media

portfolio.



The deal, which is the first of its kind to be struck, will give

Indexfinger exclusive access to MGM’s pounds 90 million client list

which includes Nike, Sony, Virgin and Suzuki. It will also leave

Indexfinger free to work with other agencies and clients.



Once the deal is formalised, MGM and Indexfinger will work through MGM’s

portfolio in order to pinpoint new-media opportunities with the aim of

helping clients to build their businesses. Indexfinger will also be

involved in pitching for new business alongside MGM.



Colin Gottlieb, managing partner at MGM, said: ‘New-media opportunities

also provide new sales channels. We have a number of progressive clients

with a ferocious appetite for building their business. We like the work

that Mark [Dickinson, co-founder of Indexfinger] has done. As a start-

up, the company is very hungry and pushing for new ideas. This is good

for our clients.’



Dickinson said: ‘MGM has some fantastic clients. It’s a quality

operation and they’re the sort of people we want to work with.’



MGM currently does very little in terms of new media for its existing

client list. Certain clients, such as Nike, control all their new-media

activity from their corporate headquarters.



Indexfinger was formed in July this year when Dickinson and Robert

Hamilton, the nucleus of Lowe Howard-Spink’s new-media department, broke

away to set up their own company.



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