NEWS: Mirror Group marketing director quits

Charles Kirchner, the Mirror Group marketing director, has resigned after only six months in the post and Andrew Kitching, the former News International promotions director, is strongly tipped to take his place.

Charles Kirchner, the Mirror Group marketing director, has resigned

after only six months in the post and Andrew Kitching, the former News

International promotions director, is strongly tipped to take his place.



Kitching, currently vice-president of marketing at the New York Daily

News, has been in the UK within the last month and is known to have met

with executives at the Mirror Group.



The departure of Kirchner is being seen as a blow for Mirror Group’s

chief executive, David Montgomery, who was responsible for hiring him.



Kitching is known to be on good terms with the former Sun editor and

Mirror TV managing director, Kelvin MacKenzie.



A Mirror Group spokes-man, Nick Fullagar, was tight- lipped about a

possible replacement and said no decision had yet been made. ‘Charles

left the company on Friday evening. In the meantime, the marketing

director’s role will be the responsibility of the deputy managing

director, Roger Eastoe, who will work with the managing directors of the

different papers,’ Fullagar commented.



He predicted that it may take up to three months to find a replacement.

During that time, Eastoe will appoint an insider as his deputy to run

the marketing department on a day-to-day basis.



Kirchner joined the Mirror Group in November as a brand development

director and was made marketing director in March after the departure of

the promotions manager, Sharon Douglas. He made his name as the

marketing director of the tobacco company, Rothman’s.



Kirchner was unavailable for comment. However, it is widely believed

that his departure is linked to the failure of the Independent’s classic

film promotion - an initiative with which he was closely identified.



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