NEWS: Mortimer Whittaker lands pounds 2m billings through retail wins

Mortimer Whittaker O’Sullivan, part of the GGT group, has won two retail accounts this week, bringing in more than pounds 2 million in extra billings.

Mortimer Whittaker O’Sullivan, part of the GGT group, has won two retail

accounts this week, bringing in more than pounds 2 million in extra

billings.



It has been added to the Signet Group’s roster of agencies through

winning the pounds 750,000 account for the Ernest Jones mid-market

jewellery chain.



It has also picked up pounds 1.5 million-worth of business from the

upmarket German furniture retailer, Hulsta.



The German company has 60 showrooms across the UK, and is one of

Europe’s largest furniture manufacturers. It is planning its first

brand-building campaign in this country with a national TV and press

advertising campaign that will kick off in April. CIA Medianetwork is

handling media.



Mortimer Whittaker has devised the catchline ‘better, smarter, Hulsta’

to convey the upmarket nature of the business.



The agency won the Ernest Jones account on the back of project work it

carried out for the client before Christmas, and a series of tactical

ads for the jewellery chain that appeared on Valentine’s day.



Steve Thompson, the marketing manager of Ernest Jones, said: ‘We had

already met Tim Mortimer [Mortimer Whittaker’s managing partner] and

been impressed by the agency’s approach. So when I had an immediate

need, I went straight to Mortimer Whittaker.’



Ernest Jones is positioned as a diamond and watch specialist, and

advertises mostly in the national press. A new burst of ads is expected

next month. Media is handled by Zenith Media.



The creative work was previously handled by Creative Direction.



The Signet Group’s main adspend is on the H. Samuel brand, through

Duckworth Finn Grubb Waters.



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