The troubled French domestic appliances company, Moulinex Swan, has
shifted its pounds 2 million media planning and buying account into the
Media Business after a two-way pitch.
TMB saw off the incumbent, BMP DDB, to take the microwave-to-coffee-
maker business, which includes the Moulinex, Swan and Krupps brands.
The review was called in early March, less than a year after the UK
operation appointed BMP to its business (Campaign, 1 March). The rethink
is understood to have been precipitated, in part at least, by a pending
cut in the size of the UK ad budget.
TMB won the business in a tie-up with the Birmingham-based full-service
agency, Barkers, which will handle some of the creative work on the
press side. Television creative is originated in France. Barkers had
handled both creative and media before the account went to BMP.
Nick Lawson, head of new business at TMB, commented: ‘This is a good win
for us. BMP is a good agency and Moulinex is a good brand name. In
conjunction with Barkers, we provided a strategic direction for all the
the Moulinex brands which demonstrated a tangible difference to the
Moulinex has been going through a prolonged period of restructuring in
both the UK and Europe. In February, Nick Hewens, the group marketing
manager, left the company having only joined early last year from
Reckitt and Colman. Marketing is currently being handled by the Moulinex
managing director, David Hellens.
BMP denied that it lost the business because of the client conflict
caused when the agency, together with its sister network, BBDO, won the
dollars 50 million pan-European media business for Braun. In the UK, the
Braun business is being handled by the BMP off-shoot, Solutions in
Media, a move which was designed to avoid possible client conflict.