Moulinex Swan, the domestic appliances company, is reviewing its pounds
2 million media arrangements less than six months after handing its
media account to BMP DDB Needham.
The company has seen presentations from BMP and a number of other media
specialists, which are thought to include the independent, the Media
BMP scooped the UK creative account for Moulinex at the beginning of
last year when Moulinex consolidated all of its advertising into the DDB
Needham network around the world.
The UK media planning and buying business followed suit into BMP last
summer, moving from Barkers. DDB now handles the Moulinex media buying
on a pan-European basis, but the UK client is thought to be keen to
sound out other media offerings in the market.
Steve Allan, the managing director of the Media Business, would not
comment on reports that his company was in talks with Moulinex.
The media rethink follows a period of upheaval in the marketing
department at Moulinex. Last year Nick Hewens joined the company as
group marketing manager from Reckitt and Colman.
The French company went through a difficult period at the beginning of
the 90s, but last year increased its European ad budgets to more than
pounds 5 million, including an improved pounds 2 million UK spend.