NEWS: Moulinex Swan calls on media shops for pounds 2m account review

Moulinex Swan, the domestic appliances company, is reviewing its pounds 2 million media arrangements less than six months after handing its media account to BMP DDB Needham.

Moulinex Swan, the domestic appliances company, is reviewing its pounds

2 million media arrangements less than six months after handing its

media account to BMP DDB Needham.



The company has seen presentations from BMP and a number of other media

specialists, which are thought to include the independent, the Media

Business.



BMP scooped the UK creative account for Moulinex at the beginning of

last year when Moulinex consolidated all of its advertising into the DDB

Needham network around the world.



The UK media planning and buying business followed suit into BMP last

summer, moving from Barkers. DDB now handles the Moulinex media buying

on a pan-European basis, but the UK client is thought to be keen to

sound out other media offerings in the market.



Steve Allan, the managing director of the Media Business, would not

comment on reports that his company was in talks with Moulinex.



The media rethink follows a period of upheaval in the marketing

department at Moulinex. Last year Nick Hewens joined the company as

group marketing manager from Reckitt and Colman.



The French company went through a difficult period at the beginning of

the 90s, but last year increased its European ad budgets to more than

pounds 5 million, including an improved pounds 2 million UK spend.



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