NEWS: Multimedia awards highlight capability of Bates Interactive

Bates Dorland Interactive stood out at the prestigious British Interactive Multimedia Association awards this week as the only ad agency to win an accolade.

Bates Dorland Interactive stood out at the prestigious British

Interactive Multimedia Association awards this week as the only ad

agency to win an accolade.



Dorlands picked up two awards: the first for the best Net magazine, for

its Carlingnet football site, and the second in the commissioned

training category, for two internal training multimedia packages for

Lundbeck Pharmaceuticals.



According to the BIMA judges, the Carlingnet football site offered

‘everything from merchandise to comprehensive match reports fresh from

the field’. It was marked out for its ‘innovative use of the Web’ which

‘means that supporters anywhere in the world can keep up with their

favourite teams with news virtually as it happens’.



The multimedia training packages for Lundbeck were developed alongside

Bates Dorland Interactive’s sister company, Bates Healthcom. The

packages were notable for their innovation and their use of high-quality

video.



Mike Crossman, managing director of Bates Dorland Interactive, said the

awards showed that ad agencies were well equipped to handle clients’

interactive needs.



‘It’s useful to be able to say that we are an agency and we do it as

well as anyone else,’ Crossman said.



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