NEWS: Music video success story moves into ads

Mike Lipscombe, the pop promo director, is joining the Artists Company to concentrate on making commercials - a move which has prompted the demise of Stark Two, Stark Films’ music video division.

Mike Lipscombe, the pop promo director, is joining the Artists Company

to concentrate on making commercials - a move which has prompted the

demise of Stark Two, Stark Films’ music video division.



Lipscombe set up Stark Two in conjunction with Stark Films in March and

worked on his first commercial - the ‘changes’ ad for Abbey National

through Euro RSCG Wnek Gosper - in July.



His departure has prompted Stark to set up a video arm, called Stark

Naked. It brings together Lipscombe’s former producer, Nick Verden,

Cassandra Maxwell, a producer from Limelight’s pop promo division,

Sublime, and a roster of eight directors.



The 32-year-old Lipscombe made his name in music videos, gaining acclaim

for his work with Babylon Zoo, the band who created the backing track

for Levi’s ‘spaceman’ ad, as well as with the musicians, Tori Amos and

Tricky.



Debbie Turner, executive producer at the Artists Company, said: ‘We are

delighted Mike has joined us. He brings his own distinctive style, which

is technically and creatively brilliant, and we look forward to making

the most of his talents.’



At the Artists Company, Lipscombe joins Michael Haussman, whose first

feature film is in post-production, and Steve Ramser, who shot the

latest Levis ‘riveted’ commercial for Bartle Bogle Hegarty.



The Artists Company was set up to service the European market by Michael

Haussman, the director of Levis’ ‘procession’ spot, and George Klein, in

1994.



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