NABS, the industry charity, has scaled down its fundraising events for
1996 after winning more donations through corporate covenants.
The reduction has been made possible following a drive for more regular
financial flows by the NABS director, Denise Larkin, and its president,
The pair have been touring agencies over the past six months to discuss
donations by direct payroll deductions from employees, and the
establishment of corporate covenants.
NABS expects around 70 per cent of this year’s pounds 1.6 million target
to come from covenants or direct payroll deductions, after winning
agencies over to the idea of providing funds through covenants. The
charity claims that every agency asked for a commitment to a corporate
covenant over the past six months has agreed.
Casualties of the reduced programme include NABS’ It’s a Knock-Out
Olympics and its banger-racing event, while plans for an Olympiad have
also been postponed, according to a spokesman for the charity.