NEWS: NABS drops charity events thanks to its covenants success

NABS, the industry charity, has scaled down its fundraising events for 1996 after winning more donations through corporate covenants.

NABS, the industry charity, has scaled down its fundraising events for

1996 after winning more donations through corporate covenants.



The reduction has been made possible following a drive for more regular

financial flows by the NABS director, Denise Larkin, and its president,

Ron Miller.



The pair have been touring agencies over the past six months to discuss

donations by direct payroll deductions from employees, and the

establishment of corporate covenants.



NABS expects around 70 per cent of this year’s pounds 1.6 million target

to come from covenants or direct payroll deductions, after winning

agencies over to the idea of providing funds through covenants. The

charity claims that every agency asked for a commitment to a corporate

covenant over the past six months has agreed.



Casualties of the reduced programme include NABS’ It’s a Knock-Out

Olympics and its banger-racing event, while plans for an Olympiad have

also been postponed, according to a spokesman for the charity.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).