NEWS: NatMags poised for TV link-up with Granada Sky

The National Magazine Company is close to signing a far-reaching deal with Granada Sky Broadcasting that would realise its long-time ambition to convert its brands into TV programmes.

The National Magazine Company is close to signing a far-reaching deal

with Granada Sky Broadcasting that would realise its long-time ambition

to convert its brands into TV programmes.



NatMags has been the most vocal of lobbyists against the Independent

Television Commission’s rules barring publishing companies from turning

their magazine brands - such as Company and Good Housekeeping - into TV

programmes.



‘Masthead’ programmes, which allow publishers to effectively brand a

programme without influencing its content, are currently allowed on

cable and satellite TV but not on terrestrial stations.



NatMags has been involved in preparations for some time in anticipation

of the ITC’s rules being relaxed this autumn. It recently appointed

Raymond Joslin, the group head of the entertainment and syndication

division of its parent company, Hearst, to the NatMags board.



Joslin will be directly responsible for the new division, alongside the

corporate business development director, Duncan Edwards, who was

appointed to the board at the same time. Edwards refused to confirm or

deny the deal.



Talks between the two companies have been going on for a while. It is

also known that NatMags had been exploring a possible deal with Channel

5, but whether this will now be called off is unclear.



GSB is due to launch with seven channels on 1 October. Last week, it

appointed Lansdown Conquest to handle its advertising (Campaign, 21

June). The channels will include Granada Men and Motors, and Granada

Good Life.



The Good Housekeeping Institute, which is an offshoot of Good

Housekeeping, has already signed an editorial deal with the Home and

Garden strand on the Granada Good Life channel.



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