NEWS: The Network wins fight for pounds 6m ITV buying

The Network, Ogilvy and Mather’s media operation, has scooped the pounds 6 million media buying task for ITV’s new advertising campaign.

The Network, Ogilvy and Mather’s media operation, has scooped the pounds

6 million media buying task for ITV’s new advertising campaign.



The Network was officially appointed at a meeting of the ITV Marketing

Group this Wednesday after a three-way pitch. It saw off competition

from ITV’s media incumbent, MediaCom, and CIA Medianetwork.



The media review follows the appointment of M&C Saatchi to handle ITV’s

creative account earlier this year (Campaign, 19 January). M&C Saatchi

was instrumental in the decision to appoint the Network. The agency was

closely involved in the pitching process.



Significantly, Optimedia, M&C Saatchi’s media partner on the British

Airways account, did not take part in the final pitch. Observers have

suggested that the relationship between the two companies is not one of

an automatic partnership.



Martin Bowley, the managing director of Carlton UK Sales and deputy

chairman of the marketing group, said: ‘Mandy Pooler [the managing

director of the Network in the UK] displays such a passion for the TV

business and this is a great opportunity for us to harness her

energies.’



Pooler commented: ‘We have always believed that it’s in all of our

interests to have a strong ITV.’



The first burst of ITV’s advertising is due to break in the early

spring. It is designed to capitalise on the popularity of some of the

channel’s programme properties to promote ITV as a brand.



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