The Network has been named as the media buying partner to work alongside
M&C Saatchi on the relaunch of the cable TV channel, SelecTV.
The appointment was made without a pitch and follows the Network’s
recent link-up with M&C Saatchi on the ITV account. Planning on the
SelecTV business will be handled by M&C Saatchi.
Budgets have yet to be confirmed. However, the adspend is thought to be
in the region of pounds 1 million.
A major relaunch campaign focusing on new programming will break at the
end of May on TV and in print.
The aim is to increase awareness of SelecTV and boost viewing in cable
households. Sources believe a change of name and branding is likely.
Carlton Communications, which bought SelecTV for pounds 5.2 million,
plans to develop the channel - currently available to around one million
homes throughout the country - using its library of programming. SelecTV
will be able to draw on an extensive library of ITV programmes,
including Kavanagh QC, Lovejoy, Birds of a Feather and Peak Practice.
David Kershaw, a partner at M&C Saatchi, commented: ‘The Network was a
logical choice. There was no pitch because we needed to get things going
quickly and we had already developed a relationship with the Network.
We’re tremendously impressed with its work for ITV.’
The chairman of Carlton, Nigel Walmsley, said at the time that the
acquisition of SelecTV was one of a number it planned to make in the
satellite and cable fields.