NEWS: New appointments usher in change at cinema sales team

Carlton has stamped its mark on its recently acquired cinema sales house, Cinema Media, by creating a new sales team with a strong Carlton TV sales background, and is now set to overhaul the way cinema is sold to advertisers.

Carlton has stamped its mark on its recently acquired cinema sales

house, Cinema Media, by creating a new sales team with a strong Carlton

TV sales background, and is now set to overhaul the way cinema is sold

to advertisers.



Debbie Chalet, formerly commercial account director at Carlton UK Sales,

the TV sales house which handles both the Carlton and Central ITV

regions, joins Cinema Media as sales director. Chalet has 18 years of TV

airtime sales experience, including spells at Thames and Granada

Television.



Chalet fills the gap left by the departure of Katrina Hill in September

this year. Hill, who was sales director, quit after it was announced

that Adam Poulter would be taking over as managing director of Cinema

Media.



Peter Barrett, an account manager at Carlton, takes on the mantle of

sales controller. Barrett has also worked at the National Magazine

Company, the Economist and Capital Radio.



Jane Rumsey, who has also been with Carlton on the client sales side,

takes over a similar role at Cinema Media.



Adam Poulter, managing director of Cinema Media, said that the hirings

were ‘a major coup’.



The restructured Cinema Media sales team will now work closely with

Carlton UK Sales.



The team is expected to introduce a new way of selling airtime on cinema

screens, focused on audience delivery rather than specific films.



The introduction of more robust cinema admissions data from the research

company, EDI, which provides box-office information to film

distributors, means that cinema sales can now be brought more in line

with the way other media are sold.



The EDI data is expected to show that Cinema Media accounts for 84 per

cent of audience admissions, compared with 16 per cent for Pearl and

Dean.



The sales restructure is likely to be timed to coincide with the

introduction of a new name and identity for the company, which is

expected to adopt the Carlton name in the new year.



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