Bartle Bogle Hegarty has parted company with the New Covent Garden Soup
Company after three years following unresolved remuneration talks and
the client’s decision to take its advertising in-house.
The company, which produces fresh soup in a carton, is also moving much
of its adspend below the line.
The advertiser’s marketing manager, Kate Raison, said the split was no
reflection on BBH’s work.
The company spent only pounds 450,000 last year, although BBH’s launch
campaign was backed by a pounds 750,000 spend.
BBH, which was the client’s first ad agency, produced its debut press
campaign in November 1993. The three executions featured stories
recounted by the marketing director, Caroline Jeremy, and the managing
director, William Kendall, about their experiences of working for the
company. The ads ran in newspaper weekend supplements and the women’s
BBH’s work for the company picked up a gold award at the Account
Planners Group Awards in 1995.
BBH’s last press work ended in March 1996. The business, which employed
the account director, Rebecca Morgan, and one account planner, was
handled at board level by the BBH joint chief executive, John Bartle.
Morgan commented: ‘This was our smallest piece of business, but it had
the spirit and ethic we love dealing with. If the client decided to
increase its advertising budget, there would be nothing to preclude it
from coming back.’
No decision has yet been made on whether media buying will remain with