NEWS: New-media expert warns PPA of need to develop options

Print media owners will find their advertising revenues fall dramatically unless they learn to exploit the opportunities offered by new media, it was claimed this week.

Print media owners will find their advertising revenues fall

dramatically unless they learn to exploit the opportunities offered by

new media, it was claimed this week.



The warning came in a provocative speech by Dr Michael Chamberlain,

director of new-media activities at United News and Media, to the

Periodical Publishers Association’s first Magazines and New Media

conference.



In the opening speech, Chamberlain warned that although new media was an

opportunity, it also posed a threat. He said print media would lose out,

just as it had lost out to television, commercial radio and below the

line.



He went on to point out that not even classified advertising was safe

and challenged print publishers to face up to the difficulties of making

money in a changing environment.



Separately, the PPA also announced a set of awards designed to recognise

magazines’ new-media achievements and to monitor those companies that

are actively participating in new-media activities.



In this first awards year, there were 52 entries and five separate

categories.



The award for best consumer online service went to Empire Web, published

by Emap Consumer Magazines. The best business and professional online

service prize went to Nature, produced by Macmillan Magazines. Music

Maker Publications’ Ramp Directory was voted best consumer off-line

service, while Creative Review, published by Centaur Communications, was

named as the best business and professional off-line service. A special

award for innovation went to the Fortean Times, produced by John Brown

Publishing.



The winners were chosen by a panel of six judges from all areas of the

new-media and publishing industries.



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