Print media owners will find their advertising revenues fall
dramatically unless they learn to exploit the opportunities offered by
new media, it was claimed this week.
The warning came in a provocative speech by Dr Michael Chamberlain,
director of new-media activities at United News and Media, to the
Periodical Publishers Association’s first Magazines and New Media
In the opening speech, Chamberlain warned that although new media was an
opportunity, it also posed a threat. He said print media would lose out,
just as it had lost out to television, commercial radio and below the
He went on to point out that not even classified advertising was safe
and challenged print publishers to face up to the difficulties of making
money in a changing environment.
Separately, the PPA also announced a set of awards designed to recognise
magazines’ new-media achievements and to monitor those companies that
are actively participating in new-media activities.
In this first awards year, there were 52 entries and five separate
The award for best consumer online service went to Empire Web, published
by Emap Consumer Magazines. The best business and professional online
service prize went to Nature, produced by Macmillan Magazines. Music
Maker Publications’ Ramp Directory was voted best consumer off-line
service, while Creative Review, published by Centaur Communications, was
named as the best business and professional off-line service. A special
award for innovation went to the Fortean Times, produced by John Brown
The winners were chosen by a panel of six judges from all areas of the
new-media and publishing industries.