NEWS: New PHD lays plans for a second-string shop run by Brydon

New PHD, the fledgling company born out of the merger of Pattison Horswell Durden and the media department of Abbott Mead Vickers BBDO, is planning to set up a second-string agency to handle conflicting business and to provide clients with an alternative media offer.

New PHD, the fledgling company born out of the merger of Pattison

Horswell Durden and the media department of Abbott Mead Vickers BBDO, is

planning to set up a second-string agency to handle conflicting business

and to provide clients with an alternative media offer.



The sister company, the structure of which is still under debate, is set

to be headed by Alan Brydon, currently the media director of AMV.



Brydon would take charge of a full media team, although his operation

will share resources and systems with New PHD. The sister agency would

also tap into the media buying muscle of its parent, offering clients a

boutique service with New PHD back-up.



The sister agency will help fill the gap left when PHD sold out to AMV.

PHD had earned a formidable reputation for creativity and media

innovation. Although New PHD is building on these credentials, some

marketers prefer to be in a smaller agency.



No-one at New PHD was available to comment.



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