BFCS, one of London’s longest-standing commercials production companies,
is beefing up its team with two new signings designed to complete the
expansion programme the company launched six months ago.
The director, Grey Lipley, joins the company after five-and-a-half years
at Limelight. Lipley built his reputation in films and pop videos,
including the Bafta award-winning promotion video for Duran Duran’s Wild
Boys in 1984.
In commercials, Lipley is best known for creating innovative special
effects using unusual perspectives. He won a Creative Circle silver
award for his work for Bates Dorland on the Castrol ‘bead’s eye view’
ad. He worked on the recent Domestos ad, filmed ‘inside’ pipework.
Lipley has also directed on ads for Zantac, Alton Towers, and Harpic. He
said that his position at BFCS would allow him to work across a broad
range of film-making.
‘I’d like to use people more in my work and utilise new technologies to
investigate alternative media,’ he said. ‘I think I’ll get the chance to
do all of this here.’
At BFCS, Lipley will work alongside Hilary Davis, who joins the company
from the David Smith and Helen Hadfield Company, where she was a
Davis made her name at the Moving Picture Company as a post-production
co-ordinator and digital effects producer. In 1991 she joined Moving
Picture Productions as a producer, working with the director, Barry
BFCS has been keen to bring in new blood since the appointment of Peter
Harrison, the former head of TV at Ogilvy and Mather, as a managing
director last year.