NEWS: New research from MOFA will give more feedback to clients

Advertisers will soon be able to measure the effectiveness of bus shelter advertising campaigns following the launch of research into the Adshel medium.

Advertisers will soon be able to measure the effectiveness of bus

shelter advertising campaigns following the launch of research into the

Adshel medium.



More O’Ferrall Adshel has joined forces with Millward Brown to introduce

a continuous monitoring system for all major ad campaigns running on

Adshel sites. The initiative is due to launch at the end of this month.



The fortnightly research sweeps will monitor recall of the bus shelter

ads and will help Adshel build a picture of the sort of creative

treatments that work well, in addition to allowing the company to track

the recall of individual ads over a period of time.



According to Ian McComas, MOFA’s sales and marketing director, the

initiative - called the Adshel Research Monitor - will become part of

Adshel’s regular service to its clients.



‘This is about giving our clients more information about our medium,

helping them to ensure that their campaigns are as effective as

possible,’ he added.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).