NEWS: New TV chief sparks expansion of Grey’s roster of producers

A major hiring spree by Grey has expanded its television production department by a third, with seven new people joining the agency in the space of a month.

A major hiring spree by Grey has expanded its television production

department by a third, with seven new people joining the agency in the

space of a month.



Last through the door will be Rogue Films’ senior producer, Robert

Herman, who will join on 6 May. He will follow Bartle Bogle Hegarty’s

senior producer, Tim Page, who was installed at the end of April.



The moves are part of a major shake-up by the agency’s new head of

television, Amanda Lowit. Since taking over six months ago, she has re-

organised the TV department into six production units of three people -

a senior producer, a producer and a production assistant - instead of

the usual two.



The number of staff in the TV department has now risen from eight full-

timers and three freelancers to 17 employees.



The hirings are designed to take account of Grey’s increased workload

over the last year and to improve the learning process among junior

staff.



The TV department currently produces around 250 commercials a year,

including 80 cut-downs from abroad. Over the past year, it has had to

handle extra work for Mars, Nokia and Skoda, which until now this had

been done by freelancers.



Lowit said she did all the recruiting direct, without going through

headhunters. ‘I think I must have seen every single producer in London,’

she said. ‘I’ve got a good mix of cultures,’ she added, explaining that

she was still on the lookout for three production assistants.



Grey has also hired four junior producers: James Lethem from Abbott Mead

Vickers BBDO, Spru Chrisoforou from Bates Dorland, Lucy Thomas from Lowe

Howard-Spink and Edwina Barker, a former freelancer, from Foote Cone

Belding. Emmanuelle Bainbridge has joined from Saatchi and Saatchi as a

production assistant.



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