NEWS: Nick Henley to forge new-media path

Nick Henley, the European operations director of McCann-Erickson’s Universal Media, is to launch a communications agency.

Nick Henley, the European operations director of McCann-Erickson’s

Universal Media, is to launch a communications agency.



Henley, who is due to leave Universal at the end of this week, has

teamed up with the sales promotion and direct marketing specialists, the

Store Group, to form KingsQuest. The start-up will specialise in

marketing communications using the newly emerging opportunities in TV,

CD-Rom, the Internet and tailor-made interactive displays.



Henley believes that advertisers will be able to use these new media in

ways that go well beyond traditional advertising messages.



‘Agencies and media specialists each view these new opportunities in the

narrow context of communications media,’ he said. ‘There are many new

and evolving ways for companies to communicate and do business with

their customers, and the skills from direct and promotional marketing

will be as relevant, if not more so, as traditional advertising and

media planning skills.’



He argues that the exploitation of these emerging technologies through

the creation of information TV channels, interactive home shopping and

Internet sites, for example, requires a dedicated specialist operation.



Henley will be the managing director of the new company and will have a

quarter of the equity. Graham Kemp, the joint chief of the Store Group,

said Henley was the natural choice to run the start-up because of his

vision, combined with a knowledge of European media and his experience

of international clients.



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