Ammirati Puris Lintas has hired Nicky Buss, a senior marketing executive
at MTV, as its new head of planning.
APL has been searching for a head of planning for the past four months
after the resignation of the joint planning director, Paul Edwards
(Campaign, 19 January). Gerald Kreinzces, the former planning director
of Lintas i who shared the planning role with Edwards, takes the new
title of strategic development director.
William Eccleshare, APL’s chief executive, said: ‘Nicky’s primary
purpose is to sit in the creative department and to help it make
advertising that lives and breathes for the consumer. Gerald’s role has
evolved over the past three months into the area of integration. He is
the one to show us how to plan across all forms of communications.’
As vice-president, strategy and planning, at MTV, Buss was in control of
planning across all marketing areas, 24-hour programming and all
creative areas of the channel in 37 countries.
Buss, a former Campaign Face to Watch, joined Saatchi and Saatchi as a
junior planner in 1991 working on the British Airways account among
others. In 1994, she was appointed to the Saatchis board - the youngest
ever board planning director at the agency. In January 1995, she moved
to MTV Networks Europe as manager, marketing and programming planning,
stepping up to her vice-president role in March.
Eccleshare said: ‘Nicky’s experience at Saatchis and MTV makes her
unique - she has an understanding of the role of media and how to
communicate with a wide range of consumers.’
Buss, 28, commented: ‘I see my role as bringing focus and a new energy
to the APL planning department. I intend to re-establish planning as
central to the inspiration of great creative work.’