NEWS: Nicky Buss quits MTV to take up vacant planning position at APL

Ammirati Puris Lintas has hired Nicky Buss, a senior marketing executive at MTV, as its new head of planning.

Ammirati Puris Lintas has hired Nicky Buss, a senior marketing executive

at MTV, as its new head of planning.



APL has been searching for a head of planning for the past four months

after the resignation of the joint planning director, Paul Edwards

(Campaign, 19 January). Gerald Kreinzces, the former planning director

of Lintas i who shared the planning role with Edwards, takes the new

title of strategic development director.



William Eccleshare, APL’s chief executive, said: ‘Nicky’s primary

purpose is to sit in the creative department and to help it make

advertising that lives and breathes for the consumer. Gerald’s role has

evolved over the past three months into the area of integration. He is

the one to show us how to plan across all forms of communications.’



As vice-president, strategy and planning, at MTV, Buss was in control of

planning across all marketing areas, 24-hour programming and all

creative areas of the channel in 37 countries.



Buss, a former Campaign Face to Watch, joined Saatchi and Saatchi as a

junior planner in 1991 working on the British Airways account among

others. In 1994, she was appointed to the Saatchis board - the youngest

ever board planning director at the agency. In January 1995, she moved

to MTV Networks Europe as manager, marketing and programming planning,

stepping up to her vice-president role in March.



Eccleshare said: ‘Nicky’s experience at Saatchis and MTV makes her

unique - she has an understanding of the role of media and how to

communicate with a wide range of consumers.’



Buss, 28, commented: ‘I see my role as bringing focus and a new energy

to the APL planning department. I intend to re-establish planning as

central to the inspiration of great creative work.’



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