NEWS: Nike ‘good vs evil’ scoops top Kinsale award

Wieden and Kennedy Amsterdam’s ‘good vs evil’ spot for Nike did it again last weekend when the Cannes gold winner was judged the clear victor at the 34th International Advertising Festival of Ireland in Kinsale.

Wieden and Kennedy Amsterdam’s ‘good vs evil’ spot for Nike did it again

last weekend when the Cannes gold winner was judged the clear victor at

the 34th International Advertising Festival of Ireland in Kinsale.



The ad, directed by Tarsem through the now defunct Spots Films, picked

up the Grand Prix television award, a gold in the clothing category and

the Worldwinner TV award - a category confined to entries that have

already won awards at major festivals.



Other UK category winners included ‘old man’ through Ogilvy and Mather

for Guinness Brewing UK; ‘cheat’ for Guess Jeans through Paul Marciano

Advertising; ‘brains’ through Saatchi and Saatchi for the Commission for

Racial Equality; and ‘fridges’, ‘Ron’ and ‘floppy’ through BMP DDB for

the National Dairy Council - which won the series gold.



‘Cheat’ for Guess Jeans also won the Brian Cronin Award for best

writing, an award initiated in honour of Cronin, a prominent Irish

copywriter, who died in 1993.



Many delegates were surprised that Bartle Bogle Hegarty’s Levi’s

campaign, which swept the board last year with ‘drugstore’, did not

feature more prominently in the winners list. Levi’s awards included a

bronze for ‘washroom’ and diplomas for ‘clayman’ and ‘planet’ in the

clothing category, which was dominated by Nike and Guess Jeans.



Entries were down on last year to 520, but official delegates at the

festival reached a record-breaking 400. As usual, Kinsale was packed

with unofficial delegates who were able to view the entries on TV

screens in the festival pub, the Spaniards.



An all-creative jury of seven judges was chaired by Tony Cox of BMP DDB

and included Neil Lawrence of Young and Rubicam Sydney, Killian

O’Donnell of Arks Advertising and Vincent Engel of Wieden and Kennedy,

Portland, Oregon.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).