NEWS: Norman quits CIA for sports agency

Rob Norman, the high-profile managing director of CIA Interactive, is to leave the company to join the new sports marketing operation, Prisma Sports and Media.

Rob Norman, the high-profile managing director of CIA Interactive, is to

leave the company to join the new sports marketing operation, Prisma

Sports and Media.



Norman is to join Prisma in the first quarter of next year as a senior

vice-president, although he will also be retained as a consultant by

CIA.



Prisma is a breakaway from ISL Marketing, the sports rights company

whose properties include the rights to the World Cup.



It has been formed by three former ISL executives - Peter Sprogis,

Stephen Dixon and Tom Hipkins - and aims to secure broadcasting rights

to sporting events and become involved in programme production.



Norman will bring his media and advertising experience to bear at the

company, while also using his new-media expertise in areas such as

online services.



Norman has been with the CIA group for more than ten years, including a

spell first as the media director, then as the managing director of the

now defunct CIA off-shoot, WM Media. He was also instrumental in the

creation of CIA’s international new-media division in 1994.



Norman said: ‘CIA has given me a fantastic platform over the years, but

I now have the chance to explore a really significant opportunity. It is

not competitive with CIA.’



He will continue to work with CIA as a consultant on new media, and will

be directly involved in on-going projects with CIA clients such as

Lloyds-TSB.



Conversely, CIA will also start working with Prisma as consultants

across Europe, offering services such as evaluating audience potential

for specific events that Prisma is interested in acquiring.



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