NEWS: O&M grabs George Best for St Patrick’s day Guinness work

Guinness and its agency, Ogilvy and Mather, has secured the co-operation of the former Manchester United and Northern Ireland footballer, George Best, for a spoof ad to celebrate St Patrick’s day.

Guinness and its agency, Ogilvy and Mather, has secured the co-operation

of the former Manchester United and Northern Ireland footballer, George

Best, for a spoof ad to celebrate St Patrick’s day.



The poster work, which ties in with Guinness’s recently launched ‘black

and white’ TV, cinema and poster work (Campaign, 8 March), began this

week with a teaser execution. It features a quote from Best, a former

heavy drinker who has given up the booze.



The quotation, in plain white text on a black background, reads: ‘You’ve

more chance of seeing a leprechaun than me with a Guinness on St Pat’s -

George Best.’ The poster uses the same endline as the other new Guinness

ads: ‘Not everything in black and white makes sense.’



The 48-sheet posters, which are running nationwide, will be replaced on

and around St Patrick’s day - 17 March - with a picture of a leprechaun

drinking a pint of Guinness and carrying the message: ‘Happy St

Patrick’s day from Guinness.’



The campaign was created by the art director, Andy Fairless, and the

copywriter, Adam Denton, who first wrote the quote, then obtained Best’s

approval. The leprechaun photography was by Simon Larbalestier.



Other Guinness ads in the ‘black and white’ campaign include two TV and

cinema ads directed by Tony Kaye.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).