Ogilvy and Mather has scooped Helene Curtis’s international creative
account - worth more than dollars 40 million - without a pitch following
the haircare company’s acquisition by Unilever earlier this year.
DDB Worldwide, which handles the business in the majority of countries
around the world, has hung on to its dollars 60 million US account.
In the UK, BMP DDB’s subsidiary, BMP4, loses its pounds 4.7 million
Finesse and Salon Selectives brands to O&M London.
O&M’s assignment also includes the value-for-money Suave brand, which is
not available in the UK.
DDB’s hold on the account has been in question since Unilever snapped up
Helene Curtis earlier this year for dollars 770 million (Campaign, 23
Earlier this month, the dollars 10 million Suave business in the US was
awarded to O&M out of the incumbent, Bayer Bess Vanderwaker, which was
recently acquired by Foote Cone Belding. At the time, observers believed
that the bulk of Helene Curtis’s international business would stay with
Simon Yardley, BMP4’s managing director, said he had heard nothing of
the realignment: ‘I would be amazed if this had happened and we didn’t
know about it. We have no idea what the future is for the relationship.
There may be an international alignment but we have heard nothing from
Tom Bury, O&M’s managing director commented: ‘This is a reflection of
the successful brand stewardship we have been conducting for Unilever
across the world.’
Initiative Media, Unilever’s media buying agency, won Helene Curtis’s UK
media business from Manning Gottlieb Media last month (Campaign, 7
Ron Latham, Unilever’s head of advertising, home and personal care,
said: ‘The business went to O&M because it is a high performance
Unilever roster agency.’