NEWS: O&M recruits JWT US director to replace Miller on Ford portfolio

Sean Neall, a senior executive at J. Walter Thompson in Detroit, is to join Ogilvy and Mather to run its pounds 250 million Ford business across Europe.

Sean Neall, a senior executive at J. Walter Thompson in Detroit, is to

join Ogilvy and Mather to run its pounds 250 million Ford business

across Europe.



Neall replaces David Miller, who was moved off the account two months

ago following a top-level reshuffle on Ford (Campaign, 8 November). Two

weeks ago, it also emerged that Miller had stepped down as chairman of

O&M Direct. His position at the agency remains unclear.



Neall, who will have the title of client services director, will be

based in London and will report directly to Kelly O’Dea, the O&M

president, worldwide client services.



O’Dea said: ‘Being part of the WPP group gives us access to a larger

pool of well-tested talent. We needed someone to help us gear up to the

next phase with Ford.’



At JWT Detroit, Neall was the executive management director for Ford

Domestic Operations. He had been with JWT for 12 years. Neall has

managed the Ford business in the US for JWT for five years.



For the past month, Miller’s position on Ford Europe has been filled by

Jack Reed, O&M’s regional director, worldwide client services, who heads

all of O&M non-Ford international business run out of London.



Neall takes over the Ford Europe account at a rocky time for the car

giant. Two months ago, Ford announced losses of pounds 302 million

across Europe, citing costs and competition as the causes.



However, advertising campaigns this year for models such as the Ka and

the Probe, have attempted to put creativity at the top of the agenda as

part of a bid to revitalise the Ford brand.



Newsmaker, p14



Feature, p38



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