NEWS: O&M set to beat off JWT in struggle for UK Kodak business

Ogilvy and Mather looks set to scoop Kodak’s pounds 6 million UK business following the company’s decision last week to pool its global advertising into its roster agencies, O&M and J. Walter Thompson.

Ogilvy and Mather looks set to scoop Kodak’s pounds 6 million UK

business following the company’s decision last week to pool its global

advertising into its roster agencies, O&M and J. Walter Thompson.



Kodak has yet to decide how the pounds 200 million global spoils will be

shared between the two WPP agencies (Campaign, last week). However, JWT

will find it near-impossible to take the UK business because it handles

Boots the Chemist, a significant rival in photographic products.



JWT lost out on Kodak business once before in October 1994. At the time

it was publicly known that Gayton Lambiase, Kodak’s newly appointed

marketing director, was deeply unhappy about the agency’s pounds 18

million Boots win earlier that year.



Tom Bury, O&M’s managing director, said he had not been told that O&M

had won the full-service business: ‘We are aware that JWT has a

potential conflict in Boots and that it has reared its ugly head in the

past.’ No-one at JWT was available for comment.



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