NEWS: Observer masthead changes as part of Hutton-led revamp

The Observer gets a fresh look this Sunday with a new masthead as it gears up for an ad campaign in early autumn.

The Observer gets a fresh look this Sunday with a new masthead as it

gears up for an ad campaign in early autumn.



The ad campaign, through St Luke’s, will be the first work to appear

since Will Hutton took over from Andrew Jaspan as the editor of the

Guardian Media Group-owned title in March with a commitment to up the

paper’s adspend (Campaign, 12 April).



The masthead is set to change in both colour and style. Out goes the

magazine-style, two-colour grey and rust and in comes a more serious-

looking solid black. The lower case ‘t’ becomes a more conventional

upper case, to reflect the authoritative image that Hutton is seeking to

develop.



The Preview arts and listings supplement will be published for the last

time on 14 July. Stephen Palmer, the Guardian’s marketing director,

said: ‘From this Sunday, the reader will feel a harder, sharper product,

which is back to breaking exclusive news stories.’



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).