NEWS: Oil Factory sets up Soho commercials production facility

Oil Factory, the London music video company famous for its work with Britpop bands such as Pulp and Blur, has set up a commercials production arm, called Oil Factory Films.

Oil Factory, the London music video company famous for its work with

Britpop bands such as Pulp and Blur, has set up a commercials production

arm, called Oil Factory Films.



Steve Dell, who has worked as a producer at J. Walter Thompson, Mustoe

Merriman Herring Levy and BMP DDB, will head the new venture. He has

been working on the project since February.



As a sign of its commitment to commercials production, Oil Factory Films

will open premises in Soho.



‘It is important that we are seen as players and not pretenders, so

moving into W1 from N1 is essential for us,’ Dell explained. ‘We want to

be as accessible to agencies as possible.’



Oil Factory Films will start up with six directors, including GGT’s

Dutch creative duo, Erik Kessels and Johan Kramer, who directed the

agency’s latest Ariston ads. The five other directors are already signed

up to the Oil Factory.



One of the directors, Jamie Thraves, was included in this year’s Saatchi

and Saatchi new directors showcase. He has previously made a Shellys

Shoes commercial for Mustoe Merriman and a Heineken spot for Bartle

Bogle Hegarty.



The directing duo, Vegetable Vision, meanwhile, who have a background in

producing experimental visuals at raves and concerts, recently produced

a Guardian ad for Leagas Delaney.



Oil Factory Films will also represent Earle Sebastian, who has made

videos for Madonna and the Fugees; Sophie Muller, who has directed

promos for Annie Lennox and Shakespear’s Sister; and Wiz, who is best

known for his work with the Irish group, Therapy.



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