NEWS: Optimedia awarded Video Plus account as Zenith bows out

Optimedia has picked up the pounds 1.5 million media planning and buying account for the VCR specialist, Gemstar, from Zenith Media.

Optimedia has picked up the pounds 1.5 million media planning and buying

account for the VCR specialist, Gemstar, from Zenith Media.



The business was awarded without a pitch after informal talks between

the client and the agency.



Optimedia has been briefed to develop a campaign to increase consumer

awareness of Gemstar’s main product, Video Plus, the system which

enables consumers to programme their videos by punching in a code.



The agency will also act as a consultant and consider the possibility of

forming alliances with media owners. Optimedia’s other main task is to

demonstrate support for the video production trade.



The new Gemstar Video Plus campaign is due to roll out in late summer,

mainly in the national press. Creative work will continue to be handled

in-house. The VCR manufacturers will be helping to fund the drive.



Video Plus was launched in the UK in 1990, and designed to make it

easier for consumers to programme their videos.



Last year, Gemstar ran a trade campaign in the London region, called

‘Carlton spot plus’. Advertisers were encouraged to put Video Plus

numbers in their short peak-time commercials on Carlton TV to refer

viewers to longer ads running in the cheaper, night-time slots.



Pete Russell, the new-business director at Optimedia, commented: ‘We got

chatting to them because of the number of technology-based clients we

have. In addition to the new campaign, we are acting as consultants and

developing new opportunities for Gemstar.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).