Optimedia has launched a new standalone interactive division called
Optimedia Interactive amid plans to announce a joint venture aimed at
developing the Interactive brand still further.
The new unit aims to offer a project management and consultancy service
for all Optimedia clients, as well as third-party contacts.
In the short term, Optimedia Interactive will be headed by Optimedia’s
head of research, Abbie Rawson, and will consist of three other
Optimedia staffers. However, once the joint venture with an undisclosed
third party is finalised, a new head of operations will be announced.
The new division has been operating informally, but the formal unveiling
will coincide with the launch of a new British Airways site on the World
Optimedia has been working closely with BA in the development of its
Internet site to ensure it is integrated into the airline’s other
communications and media activities.
Optimedia’s chairman, Simon Lloyd, said: ‘The Internet is a medium which
calls for a close involvement of both mainline media and creative
skills, in addition to the obvious technical expertise.’