Optimedia has snatched the pounds 1 million Time Warner Interactive
account out of Motive after a two-way pitch.
Optimedia’s brief is to help the PC and CD-Rom games specialist expand
out of its specialist niche and increase the appeal of its products to
A number of new games will shortly be launched here and Optimedia is
already working on a new campaign which will roll out in early May,
using not just the specialist press, but general consumer titles as
well. Creative work will be handled in-house.
Simon Lloyd, Optimedia’s chairman, said: ‘The client needs lots of ideas
as it is in a highly competitive sector. Our brief is to build on its
Mark Edridge, head of marketing at Time Warner Interactive, said: ‘I am
delighted to be working with the Optimedia team again. It proved to be a
great source of inspiration before and I’m sure it will again.’ He first
worked with Optimedia when he was the marketing director of Nintendo.
Time Warner Interactive introduced the first CD-Rom football game into
the UK. It is also behind other popular games such as Primal Rage and
Sensible World of Soccer.
Time Warner Interactive is a subsidiary of Time Warner. The company was
formed in 1994 after Atari Games, Tengen and the Time Warner Interactive