NEWS: Outdoor appoints ex-Y&R chief to chair Postar Limited

The outdoor industry has drafted in the former worldwide media director of Young and Rubicam, Chris Dickens, as the first chairman of its audience research body, Postar Limited.

The outdoor industry has drafted in the former worldwide media director

of Young and Rubicam, Chris Dickens, as the first chairman of its

audience research body, Postar Limited.



Dickens, who currently runs an international communications consultancy,

takes over as the independent non-executive chairman of outdoor’s joint

industry committee.



The body brings together representatives from the Outdoor Advertising

Association, the Council of Outdoor Specialists, the Institute of

Practitioners in Advertising and the Incorporated Society of British

Advertisers (Campaign, 2 February).



Postar Limited has been set up to provide a platform to allow all

parties involved in outdoor advertising to have an equal say in the

structure and development of the medium’s audience research. The idea is

to boost confidence in the industry’s audience research by expanding the

decision-making process to include advertisers and agencies.



Dickens was chosen to head the council because of his independent stance

and wide-ranging experience of industry committees. He has sat on the

IPA Council, the IPA Media Policy Group and the IPA Outdoor Working

Group. He has also been a chairman of the old radio research body,

Jicrar.



Richard Holliday, the director of the OAA, said: ‘Postar Limited will

launch under the stewardship of an undoubted heavyweight, who is truly

independent of both the buying and selling sides.’



Postar, the new audience measurement system that replaces Oscar, is due

to launch at Bafta on 30 April.



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