NEWS: Partizan goes international as funding deal allows US start-up

Partizan Midi Minuit, the London and Paris-based production company, has opened a New York office which will be funded by rival production company, Propaganda.

Partizan Midi Minuit, the London and Paris-based production company, has

opened a New York office which will be funded by rival production

company, Propaganda.



The new office will be called Partizan and will be headed by Cecilia

Arca as its executive producer. She was previously an independent agent,

representing, among others, Gus Van Sant. Before that, she was with

Propaganda.



The operation will be run internationally by Georges Bermann, the

Partizan chairman.



Although Propaganda will not be involved in the creative running of

Partizan, Bermann said: ‘Just because it doesn’t help us creatively,

doesn’t mean we don’t talk.’



He continued: ‘We don’t plan to be bigger than Propaganda. The whole

reason we chose it was because we thought it was the best.



We share the same background and culture, and it saw us as its

equivalent in Europe. Two or three years down the line we may work with

it on something.’



The venture, the first of its kind in the US, means that Partizan’s

commercial directors will be represented internationally. Previously,

its directors have been represented by various companies in different

countries.



Partizan’s roster includes Michel Gondry of Levi’s ‘drugstore’ fame,

Doug Nichol, who filmed the recent Hugo Boss commercial, and the French

director, Eric Coignoux, who has just finished a film for Electrolux.



Partizan has also signed two new directors this week, Rocky Morton, who

worked on the Levi’s ‘junkyard’ ad, and Osbert Parker, who made his name

mixing live action and animation.



Toby Courlander, the head of commercials at Partizan Midi Minuit in

London, said: ‘I took one look at Rocky’s reel and I saw an untapped

potential in the UK market for commercials. Osbert is the kind of

director who can work anywhere he wants.’



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