NEWS: Philips appoints TMD in blow to BBJ

Philips, the Dutch electronics giant, has decided to hand its pounds 7 million UK media planning and buying to TMD Carat, despite the fact that TMD’s sister agency, BBJ Media Services, originally pitched for the business.

Philips, the Dutch electronics giant, has decided to hand its pounds 7

million UK media planning and buying to TMD Carat, despite the fact that

TMD’s sister agency, BBJ Media Services, originally pitched for the

business.



BBJ was the UK representative of Carat when the media network

successfully pitched for Philips’ entire centralised dollars 200 million

pan-European media account earlier this year (Campaign, 26 January).



However, Philips is understood to have pressed Carat to switch the

account here into TMD, the UK’s second-largest media buying company with

billings in excess of pounds 380 million.



TMD has extensive experience in the electronics market and handled the

Braun media account in the UK until earlier this month (Campaign, 22

March). Carat was forced to resign its Braun business around Europe

after picking up Philips, and TMD’s UK Braun business has now moved into

BMP Solutions in Media.



A Philips insider confirmed that the company had been keen to work with

TMD because of its Braun experience and also because ‘it’s bigger and

has more weight in the market’.



An official statement from Carat said that the agreement between Philips

and Carat was ‘to match best experience wherever possible’.



Ray Kelly, the chairman and chief executive of Carat UK, added: ‘This is

in no way a reflection on BBJ and the service it offers. BBJ will

continue to enjoy the support of the Carat Group as a key Carat brand in

the UK, and will benefit from the continued investment and success of

the network.’



Jerry Buhlmann, the managing director of BBJ, commented: ‘We hadn’t met

the client and we hadn’t put lots of work into it. Philips is in

competition with Braun and it is quite natural that the client would

want to harness the experience of those who had worked on Braun across

Europe.’



Carat owns TMD outright and 75 per cent of BBJ.



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