NEWS: Pirelli’s ‘Lewis’ spot shares BTAA spoils with Volvo’s ‘twister’

Pirelli’s ‘Carl in New York’ ad by Young and Rubicam/Gerard de Thame Films took the ITV gold award for best TV commercial at the 21st annual British Television Advertising Awards last night.

Pirelli’s ‘Carl in New York’ ad by Young and Rubicam/Gerard de Thame

Films took the ITV gold award for best TV commercial at the 21st annual

British Television Advertising Awards last night.



The spot picked up three gold awards, the others being in the European

and post-production categories. It was followed closely by Abbott Mead

Vickers BBDO/Tony Kaye Films’ Volvo 850 ad, ‘twister’, which won two

golds - for the best car ad, and the Kodak Award for best use of craft.



The night’s other major honours, the AFM lighting award for best agency

and the Sammy’s award for top production company, went respectively to

Bartle Bogle Hegarty for the second year running and the Paul Weiland

Film Company for the third year in succession.



Other gold winners included BBH’s ‘washroom’ ad for Levi’s and BMP DDB

Needham’s/Walkers commercial for Salt ’n’ Lineker crisps.



Full story: see p6



List of winners: see supplement



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