NEWS: Portelly Films signs up US film director to widen its output

Portelly Films, the commercials production company that specialises in underwater films, has signed up the American director, Chuck East, in a bid to expand its offering to agencies.

Portelly Films, the commercials production company that specialises in

underwater films, has signed up the American director, Chuck East, in a

bid to expand its offering to agencies.



East, 50, has extensive experience in producing documentaries in the US,

working through his own production company, Charles A. Stewart.



East’s commercials reel includes work for Diet Pepsi and Toyota. He has

now moved to London with his family and will be represented by Portelly

Films across Europe.



Portelly Films has a strong reputation for underwater filming, having

won a string of awards for direction and cinematography, including an

Eastman Kodak Gold Arrow for its ‘seabed’ Speedo ad.



In contrast to Mike Portelly, the company’s founder and principal

director, East will not direct films underwater.



Portelly Films’ producer, Amos Manasseh, said the company had wanted to

sign a second director for more than a year. ‘We have not expanded

before because we wanted to remain fresh,’ he commented.



Manasseh added: ‘Chuck is a story-teller. His forte, in our opinion, is

his ability to capture the uniqueness of an individual, creating an

intimacy and accessibility.’



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