NEWS: Postar service back after software fees dispute is resolved

The outdoor advertising industry has resolved a stand-off with NOP, over fees for the software service that the research company supplies for the new research standard, Postar.

The outdoor advertising industry has resolved a stand-off with NOP, over

fees for the software service that the research company supplies for the

new research standard, Postar.



The wrangle disrupted the Postar service for a week after NOP withdrew

the software that allows access to the data.



Postar Ltd, the body funded by the poster contractors and specialists

that owns the cover and frequency data that forms the Postar system, has

signed a licensing agreement with NOP. This allows Postar to deliver the

research to advertising agencies, specialists and outdoor contractors.



Agencies were able to reconnect midweek, allowing subscribers to access

Visibility Adjusted Impacts, cover and frequency figures for poster

panels within the research. Richard Holliday, director of the Outdoor

Advertising Association, said: ‘We have a good agreement, with the

obligations from both sides clearly defined. People have to realise that

we are not a pushover.’