Court Burkitt and Company has taken the John Lewis Partnership on to
cross-track posters for the first time in its 67-year history.
The retail chain has never before sanctioned an umbrella branding
campaign that was not linked to particular stores. Two 48-sheet
executions will support TV and major electrical department sales.
Court Burkitt has avoided using the typical star-burst ads associated
with electrical stores. Instead, the posters offer a reasoned argument
for shopping at John Lewis.
Julian Calderara, the joint managing director of Court Burkitt,
commented: ‘This advertising really has something to say.’
One of the posters is headlined: ‘With free delivery, free guarantees
and the best possible prices, why isn’t John Lewis more famous for
Washing machines are the subject of the second ad, where rapidly
changing technology is set against John Lewis’s consistent pledge to
sell machines at the best possible price.
The ads were written by Mike Court and art directed by Nick Scott.
Photography was by Mike Parsons.