The Poulter agency in Leeds is preparing to become a predator for media
only business across the North of England and Scotland.
It is restructuring its in-house media department before relaunching it
this summer under a new name as a media dependant.
Richard Lewis, Poulters’ managing director, said: ‘We see the North-east
as a fertile hunting ground for media business and we don’t intend to
restrict ourselves to our own side of the Pennines.’
The new venture will allow the Leeds shop to fight for media-only
business against the area’s biggest media independent, Dixon Moutrie
Silkstone, as well as CIA Media Solutions and TMD Carat in Manchester.
‘There’s a lot of media-only business available from the Midlands to
Scotland which isn’t being looked after very well by the established
media independents,’ Lewis added.
‘A lot of our full-service business has been built from a sound
strategic base which we can extend into media-only accounts.’
Lewis will be chief executive of the new operation, which will be headed
by Mandy Sheldrake, Poulters’ media director, when she returns from
The ten-strong operation, which expects to increase its staff by a third
in advance of the relaunch, will be augmented later this month by Steve
Blakeman, currently the deputy media director of Brahm, who will be head
Lewis said that the agency, which claims gross media billings of pounds
29 million, was expecting to announce two pieces of substantial media-
only business within the next fortnight.