NEWS: Pritchett moves over as ad sales chief at Mirror Group

Mirror Group’s group ad director, Mark Pritchett, is relinquishing day- to-day control of advertising sales, handing over the reins to the Daily Mirror’s advertisement manager, David Pearmain.

Mirror Group’s group ad director, Mark Pritchett, is relinquishing day-

to-day control of advertising sales, handing over the reins to the Daily

Mirror’s advertisement manager, David Pearmain.



Pearmain has been promoted to the new position of group display sales

controller across all Mirror Group’s tabloid titles, allowing Pritchett

to become more involved in building client relations.



Pritchett said that Pearmain would now be the first point of contact for

agency buyers. ‘If they have a beef, they should take it to David,’ he

said.



Agencies have given a mixed reaction to the news, with some expressing

concern at Pearmain’s reputation for confrontational negotiating.



Mike Gorman, the media director at Saatchi and Saatchi, said: ‘While

most of the newspaper industry is attempting to move to a more rational,

research-led approach to selling, Pearmain’s appointment is a throwback

to more acrimonious times.’



Bill Jones, the deputy chairman of MediaCom, added: ‘He thrives on

confrontation, but it would be wrong to assume that he doesn’t think

things through. His delivery is unpleasant, but he is usually on solid

ground.’



Pearmain will be replaced at the Daily Mirror by the Sunday Mirror’s ad

manager, Dene Stuart. Jane Candlish continues a meteoric rise to take

Stuart’s old position on the Sunday title.



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