NEWS: Publicis adds to its tourist trade tasks with Canadian win

The Canadian Tourism Commission, which split with Court Burkitt and Company earlier this month, has picked Publicis as its replacement agency.

The Canadian Tourism Commission, which split with Court Burkitt and

Company earlier this month, has picked Publicis as its replacement

agency.



Publicis was one of four shops that pitched for the business, a casualty

of the clear-out which followed Court Burkitt’s relaunch out of the

Burkitt Edwards Martin agency (Campaign, 14 June).



Court Burkitt said it had been unable to form a proper relationship with

the CTC.



Rick Bendel, the joint chief executive at Publicis, commented on the

adspend of the CTC: ‘The indications are that it’s ready for a

commitment.’



The CTC claims to have access to a global pounds 100 million marketing

fund.



The win for Publicis complements its existing tourism accounts,

including the London Tourist Board and the Morocco Tourist Board, as

well as British Airways, which it shares with M&C Saatchi.