The Canadian Tourism Commission, which split with Court Burkitt and
Company earlier this month, has picked Publicis as its replacement
Publicis was one of four shops that pitched for the business, a casualty
of the clear-out which followed Court Burkitt’s relaunch out of the
Burkitt Edwards Martin agency (Campaign, 14 June).
Court Burkitt said it had been unable to form a proper relationship with
Rick Bendel, the joint chief executive at Publicis, commented on the
adspend of the CTC: ‘The indications are that it’s ready for a
The CTC claims to have access to a global pounds 100 million marketing
The win for Publicis complements its existing tourism accounts,
including the London Tourist Board and the Morocco Tourist Board, as
well as British Airways, which it shares with M&C Saatchi.