Publicis has hired the former Conde Nast ad director, Jean Faulkner, as
the agency’s sole media specialist.
The former ad director of Brides and Setting up Home is splitting with
Conde Nast after ten years to work initially as the media account
director on Publicis’s L’Oreal fragrances business. However, she also
has a brief to exploit media opportunities for other clients.
Faulkner’s arrival is one of a trio of senior hirings made by the agency
in the wake of a number of new-business wins, including the pounds 20
million Hewlett-Packard pan-European PC account, Mercantile Credit,
which bills pounds 4 million, and the pounds 5 million launch of
Guinness’s beer brand, Kilkenny.
The other newcomers are Jacqueline Evans, a senior strategic planner,
and David Ashford, who fills the newly created position of group
information technology project manager.
‘The appointments reflect the broadening base of the agency’s business,’
Mark Robinson, the Publicis business development director, commented.
Faulkner, who has particular expertise in the beauty and retail sectors,
will liaise with Optimedia, the Publicis-FCB group media operation,
which handles media buying for L’Oreal.
‘My brief is to ensure that sound media strategies are maintained, while
creating opportunities for our clients to extend their promotional
activity to dovetail with PR and retail activity,’ she said.
Evans joins as a senior strategic planner working on the Hewlett-
Packard, Mercantile Credit and Scholl accounts.
She spent seven years in financial marketing and a further two in
corporate communications before moving into advertising last year
Ashford switches from Optimedia and will report to Chris Whitworth, the
Publicis-FCB group financial director.