NEWS: R. J. Reynolds set to roll out Camel work before clampdown

R. J. Reynolds, the manufacturer of Camel cigarettes, is the latest tobacco manufacturer to mount a pre-emptive advertising strike before a possible incoming Labour government orders a promotional clampdown.

R. J. Reynolds, the manufacturer of Camel cigarettes, is the latest

tobacco manufacturer to mount a pre-emptive advertising strike before a

possible incoming Labour government orders a promotional clampdown.



The company is relaunching Camel Lights via a pounds 1.5 million

national press and poster campaign through McCann-Erickson, beginning in

June.



At the same time, it is taking a gamble by redesigning the familiar

camel symbol on the front of its packs for the first time in more than

80 years.



The initiative follows US government criticism earlier this year of the

brand’s ‘Joe Camel’ cartoon character, which it accused of helping to

hook teenagers on cigarettes.



Charles MacLean, the company’s UK group product manager, said: ‘It’s not

often you get the chance to significantly change an image of such

international power. We’re looking forward to people’s reactions.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).