NEWS: Rainey Kelly beats Y&R to launch new Beamish Red beer

Rainey Kelly Campbell Roalfe has strengthened its presence on the Scottish Courage roster by scooping the advertising account for the new Beamish Red brand.

Rainey Kelly Campbell Roalfe has strengthened its presence on the

Scottish Courage roster by scooping the advertising account for the new

Beamish Red brand.



It carried off the prize after a pitching session against Young and

Rubicam, McCann-Erickson Scotland and one other shop.



The appointment of Rainey Kelly to the account puts the future of the

main Beamish business, currently at Y&R, in question.



Scottish Courage is launching Beamish Red with a pounds 1 million

campaign to compete head-on with Bass’s successful Caffrey’s brand.



The new product, which launched in Ireland in May, is smoother and less

bitter than the original Beamish stout.



It is the first new product from Scottish Courage since the company was

formed through the sale of Courage to Scottish and Newcastle last year.



Promotional material for Beamish Red has centred on the line ‘take it as

Red’, but it is not known whether Rainey Kelly will stick with this

approach.



Media will be channelled through the Media Centre.



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