Recruitment agencies in the UK are being alerted to the activities of a
US publishing company that is duping its clients into paying thousands
of pounds for worthless ads.
Professional Employer has been reproducing job ads placed in UK national
newspapers, sending a mock-up page of its own publication to the
advertisers and asking for insertion fees of up to pounds 3,000.
The Institute of Practitioners in Advertising has received more than
half-a-dozen complaints from member agencies since the end of last year
and believes others may have been deceived into paying money, in the
mistaken belief that the company’s solicitation is an invoice for ads
that have already run.
Now the IPA is warning all member shops to have nothing to do with the
company, based in Beverly Hills, California, and is calling on help from
its US counterpart - the American Association of Advertising Agencies -
in getting its operation halted. It is also approaching the Californian
Attorney General for help.
IPA executives also believe that by reproducing ads from the recruitment
pages of the Sunday Times and other national newspapers without
permission, Professional Employer is guilty of copyright infringement.
Philip Circus, the IPA’s legal affairs director, said: ‘These ads are
being reproduced without consent, to a target audience of no use while
the company sends out forms that are clearly meant to look like invoices
and designed to con people.’
The company promised to return Campaign’s call about the allegations
made against it. No call had been received at the time of going to