NEWS: Recruitment shops in UK are duped by US magazine scam

Recruitment agencies in the UK are being alerted to the activities of a US publishing company that is duping its clients into paying thousands of pounds for worthless ads.

Recruitment agencies in the UK are being alerted to the activities of a

US publishing company that is duping its clients into paying thousands

of pounds for worthless ads.



Professional Employer has been reproducing job ads placed in UK national

newspapers, sending a mock-up page of its own publication to the

advertisers and asking for insertion fees of up to pounds 3,000.



The Institute of Practitioners in Advertising has received more than

half-a-dozen complaints from member agencies since the end of last year

and believes others may have been deceived into paying money, in the

mistaken belief that the company’s solicitation is an invoice for ads

that have already run.



Now the IPA is warning all member shops to have nothing to do with the

company, based in Beverly Hills, California, and is calling on help from

its US counterpart - the American Association of Advertising Agencies -

in getting its operation halted. It is also approaching the Californian

Attorney General for help.



IPA executives also believe that by reproducing ads from the recruitment

pages of the Sunday Times and other national newspapers without

permission, Professional Employer is guilty of copyright infringement.



Philip Circus, the IPA’s legal affairs director, said: ‘These ads are

being reproduced without consent, to a target audience of no use while

the company sends out forms that are clearly meant to look like invoices

and designed to con people.’



The company promised to return Campaign’s call about the allegations

made against it. No call had been received at the time of going to

press.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).