NEWS: Referendum Party to start search for shop

The Referendum Party, the political party being set up by Sir James Goldsmith to campaign for a referendum on Europe, is hunting for an agency.

The Referendum Party, the political party being set up by Sir James

Goldsmith to campaign for a referendum on Europe, is hunting for an

agency.



Some of the multi-millionaire financier’s senior associates are believed

to have begun visiting top London shops to talk about advertising for

the new party.



Goldsmith is said to be ready to match the promotional budgets of the

Conservative and Labour parties and spend up to pounds 20 million to get

the party off the ground. He would also qualify for a party political

broadcast.



Goldsmith, 62, who lives in Paris and sits as an MEP for a French party

opposed to the Maastricht Treaty, threw down his challenge in full-page

national press ads in the UK in October when he set up his party.



The party says it plans to field hundreds of candidates at the next

general election as part of an effort to win a referendum on the treaty

which, it claims, provides the framework for a European superstate.



Goldsmith, who recently branded Britain’s politicians as ‘fifth-rate’,

says his party will put up candidates in any constituency where the

sitting MP refuses to endorse the need for a European referendum.



The party’s emergence on to the UK political scene is said to be

alarming senior Conservatives, who believe that up to 12 seats could be

lost to Referendum Party candidates.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).