NEWS: Roche invites three agencies to slug it out for Rennie task

Roche Consumer Healthcare has been talking to three London agencies in a series of top-secret meetings to discuss the fate of its prestigious Rennie brand.

Roche Consumer Healthcare has been talking to three London agencies in a

series of top-secret meetings to discuss the fate of its prestigious

Rennie brand.



Bates Dorland, the main roster agency for Roche and the incumbent on

Rennie, has not been involved in the talks, according to John Stubbings,

Dorlands’ European client services director.



D’Arcy Masius Benton and Bowles, Delaney Fletcher Bozell, and Ammirati

and Puris/Lintas are understood to have made presentations to the

marketing manager for product-licensed medicines, Alan Main, and his new

general manager, Gavin Bell.



It is not yet clear whether just Rennie, or the whole stable of brands -

worth around pounds 8 million and including Aspro Clear and Kwells - is

up for grabs. The Sanatogen range of vitamins, currently handled by

WCRS, does not appear to be affected.



Main conceded he had been talking to agencies, but said this was part of

his normal routine.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).